States & Provinces


Southeast Alaska Tourism Conference
GDS has articulated for SATC a brand promise for independent visitors to Alaska's Inside Passage, and provided SATC with a variety of tools for the integration of the brand into regional products, services and marketing messages. Tools include a new visual identity (logo), verbal identity (tag line), Style Gulde, and Brand Tool Kit, including target audience messaging, an educational PowerPoint presentation, and brand adoption checklists.

As manager of the Hawaii State Tourism Office, GDS's John Kelsh created a ten-year tourism development plan for the State with a focus on new resort development, and maximizing visitor expenditures throughout the islands. As an advertising consultant, he helped develop a 1982 cooperative tourism campaign that generated four times cash value in exposure, established a new tag line "Isles of Smiles", and increased tourism the following year by ten percent.

GDS Principals have extensive experience developing Alaska as a tourism destination.  In the early years of Alaska's tourism development, they were instrumental in the development of the Alaska brand and marketing programs, which included all forms of media (broadcast, print, etc.), extensive public relations, and development of collateral materials.   As Alaska matured as a destination, both GDS principals continued involvement with the destination, directing the first statewide tourism development plan for Alaska, and working on the update of this development plan.  GDS continues to be involved with a variety of Alaska destinations on branding, product development, and marketing programs.


North Dakota
Working with a consortium of researchers, master planners and marketers, GDS's John Kelsh managed the development of a North Dakota statewide tourism development plan that included several legislative bills designed to increase bed & breakfast sites, improve tax revenue and set policy for tourism marketing.

GDS has worked for two years with TRAVEL OREGON's Rural Tourism Studio to develop and present community-based marketing workshops that assist local efforts in organizing, developing and marketing local visitor destinations.