Cities & Towns

 

NeighborWorks Great Falls, Montana
Sponsored by Neighborworks America and developed for NeighborWorks Great Falls, GDS prepared a brand and marketing plan for this downtown and residential area of Great Falls Montana. The plan outlines a neighborhood identity and marketing strategy that will provide a favorable awareness of the Great Falls Downtown Neighborhood to support NWGF’s initiatives to place existing house renters into their owned homes in the downtown area and to increase the ratio of home ownership overall in the neighborhood. 

City of South Tucson, Arizona
A project sponsored by Neighborworks America, GDS prepared a neighborhood brand and market awareness plan for the 1.2 square mile municipality in the heart of Tucson Arizona. The plan was developed specifically for Primavera, a non-profit organizations dedicated to placing first time families into home ownership. The main brand promise and identity of the community is their cohesive and commonly held culture, friendlyness and neighborhood social activism. 

Gulf Shores, Alabama
This beach community has been a popular tourism destination for many years, but has had challenges recovering from hurricanes and the BP oil spill of 2010.  Extensive and in-depth research revealed that Gulf Shores competitive advantage compared to the many beach communities along the Alabama and Florida Gulf Coast is its small town atmosphere and traditional beach experience prized by parents with small children and retired couples.  The real town that exists year round enhances this proposition.  The essence or heart of the brand is the laid back, natural beach community.

Russian River Resort Area
This 100-year old Sonoma County resort area at the Russian River was losing many of its visitors to the developing destinations in other parts of Sonoma County, known the world over for its outstanding wine region.  The challenge was to find the elements that distinguished the Russian River area from the rest of Sonoma County, as well as nearby Napa Valley.  After conducting in-depth research in both the project area as well as with the key target markets, it was soon revealed that the one thing both the area residents and the markets valued and enjoyed the most about the area was the unique river and redwoods ambiance, and the rest and relaxation that this setting provides.  The brand concept focuses on the mood and healing characteristics of the redwood forest and river setting as a “sanctuary” for people seeking rest and relaxation. 

Angels Camp, California
The "Mountain Sports Capital" is the new brand for Angels Camp, developed as part of Angels Camp's branding, product development, and marketing action plan (Under contract with Destination Development, International, 2008). Work included the brand and development of the logo, tag lines, product development and marketing recommendations.

Moses Lake, WA
Developed the Moses Lake "Lake Sports" brand, product development,  downtown redevelopment and "district" name, tags, wayfinding and recommendations for marketing (Under contract with Destination Development, International, 2008).

Ottawa, IL
John Kelsh had a major role in developing the Ottawa, Illinois "Gardening & Botanical Arts" brand, downtown and waterfront product development, tags, and marketing recommendations for creating TV shows, websites, pr, etc. (Under contract with Destination Development, International, 2008) To download the plan on the City of Ottawa, IL website, click Ottawa branding plan.

Rapid City, SD
John Kelsh had a major role in developing the Rapid City "Great American Road Trip" brand, downtown public squares and product development, place names, tags, wayfinding and recommendations for marketing (Under contract with Destination Development, Inc, 2008). To see the plan on the Rapid City CVB website, click Rapid City branding plan.

Rock Springs, WY
John Kelsh had a major role in developing the Rock Springs "Two-wheeled Sports" brand, downtown retail development, place names, tags, wayfinding and recommendations for marketing (Under contract with Destination Development, International, 2007). To download the plan on the City of Rock Springs website, click Rock Springs branding plan.

Grande Prairie, Alberta
GDS worked with the City of Grande Prairie to develop a community brand that reflected the residents'  innovative talents that helped make Grande Prairie one of the fastest growing and dynamic communities in Alberta. The brand concept has been adopted by the City Council and the community is currently integrating the brand into the community.