At GDS, we can help your community decide on the best route to take to develop a meaningful and enduring brand, a brand that will bring pride to your residents and contribute to your community's economic development.

Community branding focuses primarily on discovering the town's characteristics that are important to the city's residents, articulating these characteristics in a positive way, and making them well known among residents.

Destination branding focuses on characteristics important to visitors and investors, makes them true for those outside the city and well known among visitors and investors.

Most branding efforts will try to incorporate resident-driven and visitor-driven approaches in some mix, but generally lead with one and anticipate that the other group will adopt the brand when its merits become clear.

Directional Flow of New Brand