Marketing plans you can apply right away

Marketing Action Plans for destinations are written so you can hit the ground running, with overall strategies and activities that you can implement immediately. These plans include:

  • Easily understood description of your target markets, who they are, where they live, what they like to do, and how they
    make travel decisions
  • Low cost essentials to ensure you are easily found on the Internet;
  • Key recommendations to make your website more usable, appealing and action oriented;
  • Which social media opportunities are most valuable for your destination and how to use them;
  • Steps to effectively use public relations;
  • How to develop branded collateral/sales materials;
  • Strategic and selective advertising recommendations;
  • Recommended targeted sales activities;
  • Packaging and partnership opportunities;
  • Tracking and measurement systems for marketing activities.
  • Summary budgets and timeline for completion

Our Marketing Action Plans are unique, individual plans developed for each client with specific details as to what to do, how to do it, who is responsible, estimated budget, and timeline for completion. The focus of these plans is to produce results - greater brand awareness and more visitors to your destination.