Selling your community as a port of call

Marketing Action Plans for cruise destinations provide a road map for generating broad awareness of your cruise destination among the cruise lines, travel trade, and consumers, and how to be included in a cruise line itinerary. These plans include:

  • An overview of the cruise industry and its size and scope, a review of the cruise brands, which ones you should target and why, and key cruise line contacts and how to approach them;
  • The role of the travel trade in the cruise decision process;
  • Description of cruise line consumer markets, who they are, where they live, what they like to do, and how they make travel decisions;
  • Key recommendations for your website, what cruise-related content to include, how to make it more robust and appealing to cruise passengers, the travel trade and cruise line executives, what questions to answer, and other relevant information.
  • How to use social media to expand your brand awareness as a cruise destination among all your markets;
  • Steps to effectively use public relations;
  • Recommendations for developing effective, branded collateral/sales materials.
  • Strategic and selective advertising opportunities;
  • Recommended targeted sales activities;
  • Packaging and partnership opportunities;
  • Tracking and measurement systems for marketing activities.
  • Summary budgets and timeline for completion

Our Marketing Action Plans for cruise destinations are unique, individual plans developed for each destination with specific details as to what to do, how to do it, who is responsible, estimated budget, and timeline for completion. The focus of these plans is to produce results - greater brand awareness and more cruise ships calling at your destination.