No one knows your destination like you. Here is how we access that knowledge.

One-on-one stakeholder in-depth interviews

GDS Principals conduct face-to-face, in-depth individual, confidential interviews with community stakeholders jointly selected by the client and GDS. These interviews are just the beginning of ongoing dialogues with key individuals in the destination. From these sources GDS gathers information about past planning efforts, what has been tried, what has succeeded or failed, profiles of the town, personal opinions, sources of funding, competing interests for funding, branding ideas, prevailing attitudes in the town, the character and profile of existing visitors, and the names of other people with whom we should talk.

Online Resident Polls

GDS seeks feedback from the community client citizens with regard to our recommended brand direction and our drafted plans. Working with our client project manager to "get the word out," GDS will make available via our website a questionnaire and comment space for any resident who wishes to weigh-in on our ongoing efforts or offer their ideas. Easy to access and navigate, these poll results and comments are considered an important resource in the planning effort.

Importance & Performance Analysis

Using GDS's proprietary I/P methodology, we define the essential tangible and intangible elements of your community that will help determine its brand or positioning. We then ask community residents to tell us how important each of these elements is to them, and how well the community currently performs in delivering these elements. We combine the results and learn the relative importance of each element and how well they are performing. These metrics are an important way of applying numbers to feelings and opinions. The findings help us determine which brand directions will work and are acceptable to the community.

Plans & Research Review

GDS reviews and summarizes all relevant previous city/regional/statewide/provincial plans so that we have a full understanding of what has been previously planned for, thought of, tried, or discarded as unworkable. We want to integrate other community initiatives into future strategies. This process also insures that we don't reinvent the past, or recommend ideas that are unsuitable for the destination.