Marketing is as much an art as it is a science, whether you are developing a new brand or are thinking of re-positioning your brand and marketing.  GDS offers a number of ways to help you create dynamic marketing action plans or put your marketing and communications back on track. We provide marketing workshops that leave participants with tactics they can use right away. Our market research resources bring a fresh and updated look at potential target markets, the value of your current message, and your collateral materials. You may benefit from a new twist on your branded products and services and the freshness of a new logo and tagline. Destinations and cruise ports need marketing tactics that work for the new economy. We can help.