Research can be expensive, so at GDS we focus on information that our clients can apply directly to their branding and marketing efforts. Competitive data, the pulse of the community, market profiles, marketing campaign reviews and product evaluation are just some of research techniques in our toolbox.

If you need to know how residents feel about their community or destination or their vision for its future, GDS can gather and present this in measurable terms. We listen to you and your community before developing a branding or marketing approach that fits. Interviews, polling or formal surveys, town meetings and workshop Q & A are all used to engage your community.

By applying the GDS Visitor POV® approach, we help you see your community or destination as a first-time visitor would. This revealing exercise generates both interest and determination by communities and destinations to improving their visitor products and services.